Manage For Profit, Not For Market Share : a guide to greater profits in highly contested markets / Hermann Simon, Frank F. Bilstein, Frank Luby.
By: Simon, Hermann.
Contributor(s): Bilstein, Frank F | Luby, Frank.
Material type:
BookPublisher: Boston, Mass. Harvard Business Review 2006Edition: 1st ed.Description: 232 p. : ill. ; 24 cm.ISBN: 9781591395263 (hbk.).Subject(s): Profit | Profit -- Case studies | Industrial management -- Case studiesDDC classification: 658.155 Online resources: Click here to access online
Contents:
Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself with customers -- Align your incentives to focus on profit -- Get your market communication under control -- Epilogue: it's time to cash in your profit opportunities.
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
Monograph
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Indian Institute of Management Udaipur B6/4 | 658.155 (Browse shelf) | 1 | Available |
Includes bibliographical references (p. 213-219) and index.
Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself with customers -- Align your incentives to focus on profit -- Get your market communication under control -- Epilogue: it's time to cash in your profit opportunities.
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